What Melania Wore Unveiling Her “Be Best” Initiative

Launching her first initiative as first lady, Melania Trump for the special occasion wore a stylish leather jacket from her favorite American designer, Ralph Lauren. The tan leather jacket, known as the ‘Iconic Style Buffy Leather Trench Jacket’ from the Ralph Lauren Collection features a double-breasted button front and a belted waist. It retails for $5,990 on Saks Fifth Avenue. She teamed the leather jacket with a white pencil skirt and matching Christian Louboutin pumps.

Speaking in the White House Rose Garden Monday afternoon, Melania unveiled her new platform she plans to pursue as first lady. Called “Be Best,” the comprehensive program focuses on three initiatives — well-being, fighting opioid abuse and social media use, all of which centers around helping children.

“As a mother and as first lady, it concerns me that in today’s fast-paced and ever-connected world, children can be less prepared to express or manage their emotions and oftentimes turn to forms of destructive or addictive behavior such as bullying, drug addiction or even suicide,” Melania said. “So today, I’m very excited to announce BE BEST, an awareness campaign dedicated to the most valuable and fragile among us –- our children.”

Melania has promised to tackle cyberbullying as first lady, spending the past few months hosting major online and social media companies at the White House to discuss cyberbullying and internet safety, as well as spending time in various classrooms and hospitals around the country. The goal of “Be Best” campaign is to “shine a spotlight” on adults and programs to teach and help children the “importance of social and self-awareness, positive relationship skills, and responsible decision-making.”

After her short ten-minute speech, Melania’s husband, President Donald Trump signed the “Be Best” proclamation, while praising his wife for her compassion for children.

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01.27.21 8:44 PM

[…] with her plans, Melania plans to maintain her “Be Best” campaign, a three-pillared initiative launched in 2018 that focuses of children’s health and well-being, safety online and prevention of social […]

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01.18.21 8:43 PM

[…] some of the program’s accomplishments both domestically and internationally. Melania launched the three-pillar campaign in 2018 dedicated to challenges and issues impacting the lives of children while emphasizing the importance […]

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01.18.21 5:47 PM

[…] highlighting the importance of physical, social, and emotional well being. The three pillars of Be Best are Well-Being, Online Safety, and Opioid […]

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05.08.20 4:31 PM

[…] are three pillars of Be Best — Well-Being, Online Safety, and Opioid Abuse. Since its launch, Be Best has played a vital role […]

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What Melania Wore Unveiling Her “Be Best” Initiative

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