White House Senior Adviser Ivanka Trump unveiled a new jobs initiative Tuesday titled “Find Something New,” aimed at helping unemployed Americans currently seeking new job opportunities in a bid to kick-start the economy amid the coronavirus pandemic.
For the launch, Ivanka was seen heading to the White House Tuesday morning wearing an all-white outfit from one of her go-to labels Emilia Wickstead that consists of a silk crepe blouse paired with a midi-length skirt. The Emilia Wickstead’s ivory Raven balloon-sleeve crepe blouse is made from elasticated crepe with a drape texture for fluidity. It features a pointed collar, balloon sleeves, fabric-covered buttons. It retails for $745 and is available exclusively at Matchesfashion.com. Ivanka teamed the balloon-sleeve blouse with Emilia Wickstead ivory-white georgette Pris skirt. The midi skirt is a high-rise slim fit shaped that flares through a fluid pleats at the hem and features a wide belt at the waist. It retails for $1,320 and is also available exclusively at Matchesfashion.com.
She accessorized her look wearing a quilted white mask that matched her all-white occasion wear look. To complete her look, Ivanka was seen carrying a white leather quilted tote bag from Chanel. The Chanel Caviar Quilted tote retails for $4,700 and is available for purchase at chanel.com.
If you want to emulate Ivanka’s all-white look but don’t want to spend a fortune, below are less blouse and midi-skirt alternative.
The Senior Advisor spent Tuesday promoting the launch of the new White House-backed national ad campaign that encourages Americans who are unemployed or looking for a new career to go out and “find something new.”
The campaign entitled “Find Something New” is an 18-month product created by nonprofit Ad Council in partnership with the American Workforce Policy Advisory Board, along with government agencies such as the U.S. Chamber of Commerce and private-sector companies such as high-tech firms, including Apple, IBM, Home Depot, Walmart, and others. There’s no federal funding for the initiative.
The Board, co-chaired by Ivanka and Commerce Secretary Wilbur Ross helped announced the launch on social media.
“As part of our pledge to Americas Workforce initiative, today we launch findsomethingnew.org, for workers and students of all ages and backgrounds, it showcases the different pathways that exist to career success that don’t require a traditional 2 or 4-year degree,” Ivanka said in a video tweet.
The 30-second campaign ad features stories from real individuals talking about their experiences with career challenges and highlights job training programs from several companies. It directs people to the interactive website with resources to help students and adults across the U.S. identify and pursue the right path for their career goals. The website provides information about rising careers to consider and a directory of resources for life services like childcare, food assistance, and internet access.
“This bold campaign launched by the Ad Council is the realization of great work by the White House’s Workforce Advisory Council and the Pledge to America’s Workers. There has never been a more critical time for Americans of all ages and backgrounds to be aware of the multiple pathways to career success and gain the vocational training and skills they need to fill jobs in a changing economy,” Ivanka said in a statement.
Ivanka also participated in a virtual roundtable to kick off the campaign with Ginni Rometty, executive chairman of IBM, and Apple’s CEO Tim Cook. During the zoom call, Ivanka emphasized the skills-based job and vocational training and the need for employers to loosen its degree requirements in favor of skills-based hiring.
“We have to stop telling students and workers that this is only viable option. For too long, this country has adopted a one-size-fits-all approach. There’s overwhelming evidence that really shows this is failing too many students,” Ivanka said during the virtual roundtable. “Ultimately, we need to reform education in this country, and a lot of it starts with how we talk about it. There has never been a more critical time for Americans of all ages and backgrounds to be aware of the multiple pathways to career success and gain the vocational training and skills they need to fill jobs in a changing economy.”
Ads will appear nationwide across TV, digital and print platforms in time and space donated by various media companies and will run through the end of the year.