First Lady Melania Trump is saying goodbye to her children’s wellness campaign, “Be Best,” hailing the initiative achievements as it “comes to a close at the White House.”
“My Be Best initiative was inspired by compassion, strength, and kindness. These qualities are the fabric of our nation and allow for a place of freedom and opportunity for all,” Melania said in the video send-off message about her signature campaign posted on Twitter Friday morning.
“My ‘Be Best’ initiative was inspired by compassion, strength, and kindness. These qualities are the fabric of our nation and allow for a place of freedom and opportunity for all,” Melania continued, with the 3 and a half minute video montage showing many Be Best events the First Lady has held or hosted since after launching the initiative in May of 2018. “The goal of Be Best has been simple — teach youth about the importance of their well-being, both mentally and physically. It also includes understanding online safety and the dangers of opioid and drug abuse.”
Melania highlighted the mission and the goal of her initiative over the last two and a half years that included raising awareness on the opioid crisis, working with lawmakers to pass legislation to reduce opioid use, expanding resources to provide “innovative solutions and life-saving resources” for safe online habits, as well as giving “voice to some of our most vulnerable children in the foster care system.”
“I want to thank everyone who has supported Be Best over the past few years. Together, we have raised awareness on opioid abuse, and how it impacts the lives of children and families,” Melania said. “We helped introducing the stigma behind addiction and encourage lawmakers to pass legislation that helps individuals struggling. We expanded resources to adults and families on how to protect our children online, and help them understand their self worth or is not defined by social media. And we gave a voice to some of our most vulnerable children in the foster care system, ensuring that they had the support they needed to get through difficult stages in their life.”
Melania noted that her campaign not only did “extraordinary things” working with people and organizations in the United States but also around the world.
“Be Best is a platform that helps children achieve their fullest potential and also highlights people and organizations that are doing extraordinary things in our country and around the world,” the First Lady said. “I have enjoyed working alongside other world leaders, learning about their solutions, and sharing some of the successful programs here at home.”
She added that the campaign’s work will not conclude once she and her husband, President Trump leaves office on Wednesday.
“But our work is not done,” Melania noted. “As the legacy of Be Best comes to a close at the White House, we must continue to give a voice to our nation’s children and the issues that impact their lives.”
Melania launched Be Best campaign in 2018, a three-pillar initiative dedicated to three major issues impacting the lives of children while highlighting the importance of physical, social, and emotional well being. The three pillars of Be Best are Well-Being, Online Safety, and Opioid Abuse.
In the past two and a half years since its launch, Melania has traveled across the country and overseas highlighting people and programs dedicated to helping children learn, work through, and overcome these issues. Some of the Be Best accomplishments include visits to over 20 classrooms and meeting with nearly 4,000 students from all over the world, and touring nearly 20 hospitals in the United States and internationally to thank medical staff for their devotion to children patients.
During the Be Best one-year anniversary ceremony at the Rose Garden in 2019, Melania announced that she was expanding two of the three pillars of her initiative. The first expansion was expanding the focus on helping children of all ages regarding opioid abuse. The second included expanding a larger umbrella of online safety focusing on combating cyberbullying and practicing kindness to online platforms.
It is unknown how exactly Melania will continue promoting her initiative “Be Best” once she becomes a private citizen.